Sunday, 24 March 2013

PR: China Glaze - The App!


Leading nail polish brand launches new app on the App Store

Los Angeles (March 19, 2013) – Swatch it, watch it, match it! China Glaze® brings the world of nail color to life with the launch of the NEW China Glaze® App for iPhone®, iPad® and iPod touch®. The free app offers multiple features perfect for every nail polish enthusiast, and utilizes the latest cutting edge technology to transport users into China Glaze®’s colorful universe.

Nail polish enthusiasts will love the multiple features of the new China Glaze® App.

The new China Glaze® App offers a first of its kind “Match A Color” feature, where users can truly “Live In Colour” from the palm of their hands. “Match A Color” was created with the latest technology to allow users to take a photo of anything they desire with their iPhone®, iPad ® or iPod® touch and then browse through multiple options, from exact shade matches to related textures from the brand’s expansive treasury of over 300 colors.  This must-have feature allows nail polish enthusiasts to find polish-spiration anywhere at anytime.  That hot pink bag you were eyeing? Yep, there’s a China Glaze® polish for that.

In “Try It On,” users will find themselves in a China Glaze® fitting room, where they can select shades from the China Glaze® closet to try on customizable virtual nails. Users can determine which shade looks best on them by adjusting the nail length and skin tone to match their own hand, and save desired shades to the device’s camera roll for easy reference.

Sharing is caring, and in the colorful world of China Glaze®, “What’s Haute” is the place to see what’s hot. Connect here with the brand to see real-time updates of new collections, nail trends and “how-to” video feeds from the official China Glaze® YouTube Channel.  All features on the China Glaze® App allows users to share their favorite shades with their social media networks including Facebook, Twitter, Pinterest and Instagram. Did you say your friend really liked the shade Re-Fresh Mint you were wearing yesterday? Send the color straight to her Facebook page, or @her on Instagram.

Nail professionals, the China Glaze® app has something for you, as well. Salons and nail pros can register for product updates and to be listed in the Salon Locator feature, currently in development for future updates. Also in the works are features to expand the China Glaze® app into a true community, including Discussion Boards, Wish Lists and more.  

The China Glaze® App is available for free download from the App Store on iPhone®, iPad® or iPod® touch or   

China Glaze® is free of DBP, toluene, and added formaldehyde. China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit or follow China Glaze® on Facebook (, Twitter (@chinaglaze), Instagram (@chinaglazeofficial) and Pinterest (@chinaglaze).

China Glaze® is a division of American International Industries.

About American International Industries
For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website:
What do we all think? Has anyone tried it yet?
Let me know! WN x

Friday, 8 March 2013

Press Release - China Glaze Hologram

Today I have a fabulous Press release of a beautiful holographic collection from China Glaze, available April 2013, enjoy!!


 China Glaze® Introduces 12 Illuminating Holographic Lacquers with Hologlam

Los Angeles– (March 2013): 3…2…1…Blast off! Take your summer manicure out of this world with China Glaze® Hologlam, an all new12-piece collection of shimmering holographic nail lacquers. 

China Glaze® established itself as the leader in holographic nail lacquer with the 2007 OMG! collection, one of the most popular collections in the brands’ history.  Fueled by that success and back by popular demand, China Glaze® Hologlam uses reflective, holographic particles to capture light and transform nails into amazing, ever-changing visual effects.  With a strong linear finish whether indoor or shining bright in the sun, China Glaze® Hologlam bends and changes, creating an illuminated three-dimensional, traveling color effect across the nail.

The China Glaze® Hologlam collection features 12 futuristic shades, including:

Get Outta My Space: powdered violet

Astro-Hot: soft, baby pink

Infra-Red: warm, magenta pink

When Stars Collide: warm maroon

Not In This Galaxy: bright, warm coral

OMG A UFO: warm, moss green

Don’t Be A Luna-Tic: turquoise aqua

Sci-Fly By: light, silver blue

Take A Trek: cool, denim blue

Strap On Your Moonboots: midnight sky blue

Galactic Gray: warm, gunmetal

Cosmic Dust: silver metal

The China Glaze® Hologlam collection will be available in April 2013 at fine salons and beauty supply stores.

China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit or follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and Pinterest (

China Glaze® is a division of American International Industries.